If you've ever written (or just been interested in) interactive stories, there's a chance you've been introduced to tools like Twine. Maybe there are other indie game development tools you've learned about, like Bitsy or Pixelorama.

These tools exist because they're approachable and fun. There are full-featured game engines that can do what they do, but those tools have a steep learning curve (and they can be expensive).

A good tool, the kind that makes you excited to create things, is usually a specific one. Choicelab's #1 goal is to be a very nice tool for developing multimedia-rich interactive stories. “Multimedia-rich” is the key adjective there. There are lots of textual interactive fiction tools; there’s no sense in doing what Twine does when Twine does it so well.

But if you want to tell stories using motion and sound design—that perhaps bridge the gap between films, serialized audio, and games—we're building Choicelab for you.